Sitecore has announced their new Online Markerting Suite!
Visitor Experience Analytics
Do you have an integrated understanding of who your visitors are and what they want to accomplish? Who is on your site? Would you like to be able to quickly understand the profiles of your visitors based on their user behavior and browsing interests?
Sitecore now makes content profiling a natural extension of what your content editors do when developing new content. The feedback is immediate, and gives you the ability to adjust content profiles rapidly, evolving as you learn about your visitors and their behavior. With this newfound knowledge, a whole new world of understanding is open to you.
What are the first time visitors doing? Which pathways are they using to get to the most popular content? How did your different audience segments behave?
You'll know the sources they came from, what they searched for on and off site, the goals they reached and content they consumed – all critical in understanding conversions and building online success. With insightful reports out of the box that can be adjusted with simple check boxes, you have instant insight and control. The Online marketing Suite takes Web Analytics to an entirely new level, with in-context information delivered real-time.
Real-Time Site Personalization
Can you adjust your site real time to the profiles of your visitors to achieve higher conversions? Would you like your websites to actually adjust the content real time as a profiled visitor progresses through your Site, providing true dynamic and targeted user experiences? Would you like to be able to control those experiences just like you manage content on your site today?
With Sitecore's Online Marketing Suite, this isn't an expensive, complex process with a room full of experts coding for weeks and months; it's simple check boxes, slider bars and intuitive rules wizards. Classic Multivariate and A/B split testing is configurable out of the box, as well as native content profiling dialogs that allow you to capture rich insights on what your customers are interested in, and who they are. As you build detailed profiles of your online visitors, you can verify and tune with the use of polls and surveys, building a deeper understanding of each and every visitor.
With every new insight, you can deliver the optimal content and experience to your site visitors, and move them ever closer to conversion. Imagine the value in significantly increasing your measurable conversion rates easily and quickly with your existing web team; your perfect solution with Sitecore and the Online Marketing Suite.
Simply Get Results!
Want to do more with your website with fewer tools and less complexity? Why can't you understand what you've got on your website and implement your new directions without an overwhelming collection of tools and technologies? Tired of tools that fail to integrate closely with each other and that provide exhaustive reports disconnected from the actual experience of the visitor? Or that require so much effort to implement for something like a multivariate test or profile tracking that you can't implement a fraction of the ideas you have?
These are some of the important reasons behind the Online Marketing Suite. Now you don't have to have the implementation risk and costs of complex "tool initiatives" for your website.
The Online Marketing Suite gives you the power to take well informed action. You'll be able to more deeply Understand your Site measurement and analysis and be able to easily Implement testing and optimization of critical content and presentation options.